Point of View: A Retrospective of Joe Sedelmaier

More storyteller than ad man

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Cast

Joe Sedelmaier

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Mike Plante

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Charles Mulvehill

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John Moschitta Jr.

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Trevor Groth

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Bob Garfield

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Cliff Freeman

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Tim Delaney

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John Deighton

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Lee Clow

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John E. Kelly

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Dick Boyell

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